Google’s answer to the Facebook “Like” button is finally here — the “+1″ button. Although the product lacks the ability to share information like Facebook or even Twitter and other social networks, but being integrated with the worlds largest search engine gives it an advantage which all others lack. Without being present on any site, the +1 is part of every site that Google indexes. As Google calls it, +1 is a “public stamp of approval.” Whenever you +1 something, your name gets linked to that content which is shown publicly as your recommendation.
Google today announced the launch of a new feature for Google searching results. The new feature is called “+1″ button, a desperate attempt by Google to answer popular Facebook’s “like” button and gain some space in social networking game after big flops like Orkut and Buzz.
As I mentioned earlier, + 1 (plus one) Button is the Google version of Facebook “like” button. This +1 button will soon appear next to links on Google’s search results page. By clicking the button your will recommend content right from the search results pages.
The + 1 is tightly integrated to Google Profiles , so you must have a public Google profile (promoting) and your +1 ratings will be posted to your profile. If anyone in the network of your Google friends searches on a similar topic will be shown those recommended results, among the usual search results, flagged with a note advising that a friend has “+1′d” it.
“The beauty of +1′s is their relevance — you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results),” explains Google.
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